2024 - 2025
2024 - 2025
DailyBloom IBS
DailyBloom IBS
DailyBloom IBS
DailyBloom IBS offers an (India’s 1st) integrated and comprehensive solution to help you take control of Irritable Bowel Syndrome (IBS) from the comfort of your home.
DailyBloom IBS offers an (India’s 1st) integrated and comprehensive solution to help you take control of Irritable Bowel Syndrome (IBS) from the comfort of your home.
Role
Role
UIUX Designer Consultant
UIUX Designer Consultant
UIUX Designer Consultant
Collaboration
Collaboration
Lead UX, CX Strategist, Development Team
Development Team
Lead UX, CX Strategist, Development Team
Industry
Industry
Healthcare
Healthcare
Healthcare
Timeline
Timeline
09 Months
09 Months
09 Months
Overview
Overview
Integrated IBS Care Mobile Experience
Integrated IBS Care Mobile Experience
DailyBloom is an IBS management platform designed to support users suffering from Irritable Bowel Syndrome (IBS) through a blend of Diet Tracking, Stress Management, AI Yoga Training, Hypnotherapy, and Community Support and much more.
DailyBloom is an IBS management platform designed to support users suffering from Irritable Bowel Syndrome (IBS) through a blend of Diet Tracking, Stress Management, AI Yoga Training, Hypnotherapy, and Community Support and much more.
DailyBloom is an IBS management platform designed to support users suffering from Irritable Bowel Syndrome (IBS) through a blend of Diet Tracking, Stress Management, AI Yoga Training, Hypnotherapy, and Community Support and much more.
When I joined the team, the Minimum Viable Product (MVP) was already live, but users weren't sticking around. Engagement was low, and feedback pointed to a cluttered experience, unclear value, and disconnected features.
When I joined the team, the Minimum Viable Product (MVP) was already live, but users weren't sticking around. Engagement was low, and feedback pointed to a cluttered experience, unclear value, and disconnected features.
When I joined the team, the Minimum Viable Product (MVP) was already live, but users weren't sticking around. Engagement was low, and feedback pointed to a cluttered experience, unclear value, and disconnected features.
Challenge:
Challenge:
How we create an engaging, personalized, and human-centered experience that helps users manage IBS with ease and they actually look forward to using the app every day?
How we create an engaging, personalized, and human-centered experience that helps users manage IBS with ease and they actually look forward to using the app every day?
How we create an engaging, personalized, and human-centered experience that helps users manage IBS with ease and they actually look forward to using the app every day?
Task
Task
Reimagining the product experience and crafting a design strategy that:
Reimagining the product experience and crafting a design strategy that:
Reimagining the product experience and crafting a design strategy that:
Improve user retention and daily engagement.
Connect scattered features into one seamless journey.
Support both free and premium users.
Design with compassion, clarity, and behavioral nudges in mind.
Improve user retention and daily engagement.
Connect scattered features into one seamless journey.
Support both free and premium users.
Design with compassion, clarity, and behavioral nudges in mind.
Approach
Approach
Double Diamond Process:
A tested and proven design method for systematic user-centric product design.
Double Diamond Process:
A tested and proven
design method for systematic user-centric product design.
Double Diamond Process:
A tested and proven design method for systematic user-centric product design.
Image Reference from: https://artkai.io/blog/double-diamond-design-process
Image Reference from: https://artkai.io/blog/double-diamond-design-process
Image Reference from: https://artkai.io/blog/double-diamond-design-process
Discover
Discover
The Research Goals
The Research Goals
The Research Goals
“Before designing, we needed to deeply understand how people experience IBS daily — physically, emotionally, and socially.”
“Before designing, we needed to deeply understand how people experience IBS daily — physically, emotionally, and socially.”
“Before designing, we needed to deeply understand how people experience IBS daily — physically, emotionally, and socially.”
User Interviews (90+ IBS patients: mix of active, churned, and new users)
In-app analytics (drop-off points, time spent on features, motivations & demotivation)
Competitive Analysis (DailyBloom IBS vs apps like Cara Care, MySymptoms)
Stakeholder Interviews (Marketing, Product, Dietitians)
User Interviews (90+ IBS patients: mix of active, churned, and new users)
In-app analytics (drop-off points, time spent on features, motivations & demotivation)
Competitive Analysis (DailyBloom IBS vs apps like Cara Care, MySymptoms)
Stakeholder Interviews (Marketing, Product, Dietitians)
Non-Discloser Agreement | Dr. Reddy's & Medybiz Pharma
*Note: Non-Discloser Agreement | Dr. Reddy's & Medybiz Pharma
*Note:
Define
Define
Core Problems Identified
Core Problems Identified
Core Problems Identified
“Here’s what we found was holding users back from getting truly benefits from DailyBloom IBS.”
“Here’s what we found was holding users back from getting truly benefits from DailyBloom IBS.”
“Here’s what we found was holding users back from getting truly benefits from DailyBloom IBS.”
Unclear Onboarding Experience: Users didn’t understand what the app could do for them right away.
Low Emotional Connection: No features truly spoke to users’ emotional or mental health needs.
Too Many Disconnected Tools: Diet, yoga, stress, and therapy felt like separate apps instead of one experience.
Low Habit Motivation: Users dropped off without a reason to come back every day.
Generic advice: One-size-fits-all recommendations failed to build trust.
Unclear Onboarding Experience: Users didn’t understand what the app could do for them right away.
Low Emotional Connection: No features truly spoke to users’ emotional or mental health needs.
Too Many Disconnected Tools: Diet, yoga, stress, and therapy felt like separate apps instead of one experience.
Low Habit Motivation: Users dropped off without a reason to come back every day.
Generic advice: One-size-fits-all recommendations failed to build trust.
*Note: Non-Discloser Agreement | Dr. Reddy's & Medybiz Pharma
Non-Discloser Agreement | Dr. Reddy's & Medybiz Pharma
*Note:
Design
Design
Started with Digital Wireframes
Started with Digital Wireframes
Started with Digital Wireframes
"Final wireframes only — earlier versions are under NDA. Let’s dive into what shipped."
"Final wireframes only — earlier versions are under NDA. Let’s dive into what shipped."
"Final wireframes only — earlier versions are under NDA. Let’s dive into what shipped."
High-Fidelity Wireframes
High-Fidelity Wireframes
High-Fidelity Wireframes
“After having a couple of iterations, me and my Lead (Sajin Philips) landed on a common decision for the final designs.”
“After having a couple of iterations, me and my Lead (Sajin Philips) landed on a common decision for the final designs.”
Deliver
Deliver
Prototype
Prototype
Prototype
Me and my Lead (Sajin Philips), we worked together on the prototype and used custom designed interactive elements and Lottie animations to make the product more engaging and interactive.
Me and my Lead (Sajin Philips), we worked together on the prototype and used custom designed interactive elements and Lottie animations to make the product more engaging and interactive.
Results
Results
The redesign led to major growth in both engagement and retention within 06 months:
The redesign led to major growth in both engagement and retention within 06 months:
“Here’s what we achieved after launching the DailyBloom IBS V2.0 .”
“Here’s what we achieved after launching the DailyBloom IBS V2.0 .”
“Here’s what we achieved after launching the DailyBloom IBS V2.0 .”
The reimagine boosted engagement by 120%, with a 76% patients have seen a positive impact in their quality of life, and over 77K+ meals logged in 6 months. Users reported feeling more supported and motivated. DailyBloom IBS evolved from a basic symptoms tracker into a trusted daily wellness companion for people managing IBS holistically.
The reimagine boosted engagement by 120%, with a 76% rise in yoga session completion and over 77K+ meals logged in 6 months. Users reported feeling more supported and motivated. DailyBloom IBS evolved from a basic symptoms tracker into a trusted daily wellness companion for people managing IBS holistically.
Takeaway
Takeaway
My Learning:
My Learning:
“A good design is not always about good visual, It's always about how we solve a problem that help someone in their life.”
“A good design is not always about good visual, It's always about how we solve a problem that help someone in their life.”
“A good design is not always about good visual, It's always about how we solve a problem that help someone in their life.”
Designing for chronic health isn’t about flashy features — it’s about empathy, consistency, and trust. DailyBloom taught me that the smallest UX details can make a massive impact on someone’s everyday life. Real value happens when tech supports real emotions — with care, not just clicks.
Designing for chronic health isn’t about flashy features — it’s about empathy, consistency, and trust. DailyBloom taught me that the smallest UX details can make a massive impact on someone’s everyday life. Real value happens when tech supports real emotions — with care, not just clicks.
Through this journey, I also deepened my understanding of inclusive design principles — ensuring that every experience was accessible, respectful, and empowering for users of all abilities and backgrounds.
Through this journey, I also deepened my understanding of inclusive design principles — ensuring that every experience was accessible, respectful, and empowering for users of all abilities and backgrounds.
Featured Works
2025
